{"id":612,"date":"2025-01-08T06:07:45","date_gmt":"2025-01-08T06:07:45","guid":{"rendered":"https:\/\/www.batteryone.co\/blog\/?p=612"},"modified":"2025-01-08T06:07:45","modified_gmt":"2025-01-08T06:07:45","slug":"u-s-launches-cyber-trust-mark-to-strengthen-cybersecurity-for-internet-connected-devices","status":"publish","type":"post","link":"https:\/\/www.batteryone.co\/blog\/archives\/612","title":{"rendered":"U.S. Launches Cyber Trust Mark to Strengthen Cybersecurity for Internet-Connected Devices"},"content":{"rendered":"\n<p>The U.S. is rolling out a new initiative to improve the cybersecurity of everyday internet-connected devices. The program, called the&nbsp;<strong>U.S. Cyber Trust Mark<\/strong>, will label certain products that meet basic cybersecurity standards, offering consumers a way to identify safer tech products. Announced by the White House on Tuesday, the Cyber Trust Mark is set to be introduced in 2025.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media-cldnry.s-nbcnews.com\/image\/upload\/t_fit-1000w,f_auto,q_auto:best\/rockcms\/2025-01\/250107-cyber-trust-mark-ch-1420-957c8c.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>This new labeling program is comparable to the&nbsp;<strong>Energy Star<\/strong>&nbsp;certification, which helps consumers select energy-efficient products. However, instead of focusing on energy consumption, the&nbsp;<strong>Cyber Trust Mark<\/strong>&nbsp;will identify devices that have undergone a&nbsp;<strong>cybersecurity audit<\/strong>&nbsp;and met a basic set of standards to ensure they are more resistant to hacking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Products Will Carry the Cyber Trust Mark?<\/h2>\n\n\n\n<p>The initiative will apply to a wide range of&nbsp;<strong>Internet of Things (IoT)<\/strong>&nbsp;devices, including products such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Baby monitors<\/strong><\/li>\n\n\n\n<li><strong>Fitness trackers<\/strong><\/li>\n\n\n\n<li><strong>Security cameras<\/strong><\/li>\n\n\n\n<li><strong>Smart home devices<\/strong>\u00a0(e.g., smart thermostats, smart locks)<\/li>\n<\/ul>\n\n\n\n<p>These products will be able to display the Cyber Trust Mark on their&nbsp;<strong>advertising<\/strong>&nbsp;and&nbsp;<strong>packaging<\/strong>&nbsp;if they pass the cybersecurity certification process. However,&nbsp;<strong>computers<\/strong>&nbsp;and&nbsp;<strong>smartphones<\/strong>&nbsp;will&nbsp;<strong>not<\/strong>&nbsp;be included in this program.<\/p>\n\n\n\n<p>Anne Neuberger, the White House\u2019s&nbsp;<strong>deputy national security adviser for cybersecurity and emerging technology<\/strong>, confirmed that consumers can expect to see products bearing the Cyber Trust Mark on store shelves starting in&nbsp;<strong>2025<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is the Cyber Trust Mark Important?<\/h2>\n\n\n\n<p><strong>Internet-connected devices<\/strong>, ranging from&nbsp;<strong>smart TVs<\/strong>&nbsp;to&nbsp;<strong>refrigerators<\/strong>, are often targeted by hackers. Many of these devices are vulnerable to cyberattacks, and some may be compromised without the owner even realizing it. Cybercriminals can use such compromised devices to build massive networks of&nbsp;<strong>botnets<\/strong>&nbsp;for launching&nbsp;<strong>cyberattacks<\/strong>&nbsp;on a larger scale.<\/p>\n\n\n\n<p>In recent years, the&nbsp;<strong>FBI<\/strong>&nbsp;has had to step in to remove malicious software from compromised home routers and other devices involved in large-scale hacking campaigns. These incidents have highlighted the need for&nbsp;<strong>stronger cybersecurity standards<\/strong>&nbsp;for consumer products.<\/p>\n\n\n\n<p>The Biden administration, which has faced numerous high-profile cyberattacks on both the public and private sectors, is seeking to address these concerns through various regulations. However, these regulations have faced pushback from both courts and businesses. The&nbsp;<strong>Cyber Trust Mark<\/strong>&nbsp;is a&nbsp;<strong>voluntary program<\/strong>, meaning manufacturers can choose whether to pursue certification for their products.<\/p>\n\n\n\n<p>&gt;&gt;&gt;<a href=\"https:\/\/www.batteryone.co\/detail\/1739227\/BTR-05\">BTR-05<\/a>&nbsp;Replacement Battery for&nbsp;<a href=\"https:\/\/www.batteryone.co\/brand\/18\/Fujikura\">Fujikura<\/a>&nbsp;FSM-40S FSM-16S FSM-30R<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does the Program Work?<\/h2>\n\n\n\n<p>The&nbsp;<strong>Cyber Trust Mark<\/strong>&nbsp;aims to&nbsp;<strong>incentivize tech companies<\/strong>&nbsp;to&nbsp;<strong>build security into their products<\/strong>&nbsp;from the start. Products that carry the mark will have undergone an audit by the&nbsp;<strong>National Institute of Standards and Technology (NIST)<\/strong>, which will evaluate various security measures. For example, devices may need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encourage consumers to\u00a0<strong>create strong passwords<\/strong>\u00a0during setup<\/li>\n\n\n\n<li>Ensure that products do not start with a\u00a0<strong>universal default password<\/strong><\/li>\n\n\n\n<li>Include additional security features such as\u00a0<strong>automatic software updates<\/strong>\u00a0and\u00a0<strong>data encryption<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The program also includes a&nbsp;<strong>voluntary audit<\/strong>&nbsp;process for companies wishing to display the mark on their devices. The&nbsp;<strong>FCC (Federal Communications Commission)<\/strong>, which has been designing the program since&nbsp;<strong>2023<\/strong>, will oversee the program and ensure compliance with cybersecurity standards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Role of Consumers and Retailers<\/h2>\n\n\n\n<p>For consumers, the&nbsp;<strong>Cyber Trust Mark<\/strong>&nbsp;provides a way to make more informed decisions when purchasing products for their homes. As Neuberger stated, \u201cAmericans buying home alarm systems and baby monitors need to know hackers can\u2019t disable the alarm system remotely or hack in to watch their babies asleep.\u201d By having a recognizable cybersecurity label, consumers can confidently choose products with higher security standards.<\/p>\n\n\n\n<p>Several major electronics retailers, including&nbsp;<strong>Best Buy<\/strong>&nbsp;and&nbsp;<strong>Amazon<\/strong>, have already expressed their support for the initiative. This endorsement could help drive the program\u2019s success, as these retailers could promote Cyber Trust Mark-certified products in their stores and online platforms.<\/p>\n\n\n\n<p>&gt;&gt;&gt;<a href=\"https:\/\/www.batteryone.co\/detail\/1745867\/BAT21ZN1336000\">BAT21ZN1336000<\/a>&nbsp;Replacement Battery for&nbsp;<a href=\"https:\/\/www.batteryone.co\/brand\/4\/Doogee\">Doogee<\/a>&nbsp;V20,V20 Pro<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: A Step Toward Safer IoT Devices<\/h2>\n\n\n\n<p>While the&nbsp;<strong>Cyber Trust Mark<\/strong>&nbsp;program is currently voluntary, the&nbsp;<strong>Biden administration<\/strong>&nbsp;is working on an&nbsp;<strong>executive order<\/strong>&nbsp;that will mandate federal agencies to use only&nbsp;<strong>Cyber Trust Mark-certified<\/strong>&nbsp;products starting in&nbsp;<strong>2027<\/strong>. This move is intended to ensure that government systems and data are protected from cyber threats by only using products that meet stringent security standards.<\/p>\n\n\n\n<p>The&nbsp;<strong>Cyber Trust Mark<\/strong>&nbsp;is a significant step toward creating a safer environment for consumers of internet-connected products. By offering a clear, easily identifiable standard, the U.S. government aims to&nbsp;<strong>build consumer confidence<\/strong>&nbsp;in smart devices and encourage manufacturers to prioritize cybersecurity.<\/p>\n\n\n\n<p>As the program rolls out, it is expected to set a precedent for future cybersecurity regulations and become a key tool in combating the increasing threats posed by cybercriminals targeting connected devices. The program is also part of a broader effort to&nbsp;<strong>strengthen U.S. cybersecurity<\/strong>&nbsp;in the face of evolving cyber threats.<\/p>\n\n\n\n<p>Consumers can look forward to the arrival of these&nbsp;<strong>labeled products<\/strong>&nbsp;in&nbsp;<strong>2025<\/strong>, with the potential for greater cybersecurity protection in their daily lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. is rolling out a new initiative to improve the cybersecurity of everyday internet-connected devices. The program, called the&nbsp;U.S. Cyber Trust Mark, will label certain products that meet basic cybersecurity standards, offering consumers a way to identify safer tech products. Announced by the White House on Tuesday, the Cyber Trust Mark is set to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-612","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/posts\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/comments?post=612"}],"version-history":[{"count":1,"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions"}],"predecessor-version":[{"id":613,"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/posts\/612\/revisions\/613"}],"wp:attachment":[{"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/media?parent=612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/categories?post=612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.batteryone.co\/blog\/wp-json\/wp\/v2\/tags?post=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}